| If you really stop and think about it, a package design has some pretty heavy lifting to do. In the blink of an eye your package has to grab a perspective customer, wrangle them to the ground, and convince them to buy. In a marketplace where your product will be competing with thousands of products for attention a package with subpar design is sure to be overlooked.Like your logo, printed goods, etc, your package design should be representative of the overall brand experience that you are trying to portray. It needs to pass along the message that you are trying to send while at the same time evoking feelings and emotions that will entice prospects to buy.
According to the article “Ensure your package survives the real world” the following are some facts about packaging:
- A pack on a shelf has approximately 3 seconds to grab the audience’s attention.
- For most new products, the store shelf is the first, last, and potentially only time to facilitate a purchase decision.
- Packaging generates impulse purchases – POPAI shows that consumers enter a grocery store planning to buy about 10 items and they leave the store having purchased nearly 20
- A typical package generates 570 million impressions each year.
We have a firm grasp on the importance of strong package design. Having developed products for some of the nations top retailers R2 has the experience to do the same for you. |
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