OUR SERVICES
VIRTUAL ART DEPARTMENT
The Virtual Art Department™ (or VAD™ for short) is a whole new way to buy graphic design services.
Built from the ground up as a full-service solution to meet the needs of any company, large and small, the VAD™ provides all of the benefits of an in house art department without the costs and headaches of having one!
With the Virtual Art Department™ you will have cost-effective, 24-hour access to a multidisciplinary team of professionals capable of producing anything you need from newspaper ads and logo work, to website maintenance and promotional materials. Its all built in!
BRANDING
Whether you run a ‘ma-and-pop’ operation or a multinational corporation, developing a strong brand is just about the most important thing you can focus energy on. An effective brand strategy will give you an edge in an increasingly competitive market. And while the window of opportunity is getting smaller and smaller each day for your competition, you will be prepared to attack it head on! But what exactly does “branding” mean and why do you care?
In simplest terms, you are making a promise to your customers with your brand. It gives them an idea what to expect when it comes to your products and services and how you are different from your competitors. A strong brand should define who you are, who you want to be, and how your customers or prospects perceive you.
The foundation of a brand is the logo. Your website, packaging and promotional materials—all of which should integrate your logo—further communicate your brand. But it all begins with a professionally designed logo that effectively says what you want it to say. To trust someone with such an important part of your company’s development can be a difficult decision. That’s why you need a partner with the knowhow and track record to take your brand to the next level.
It doesn’t matter if you need to develop a brand strategy from scratch, give your existing brand a facelift, or do a complete corporate overhaul consisting of new logos, letterhead and more, R2 can be that partner.
PRINT DESIGN
Image is everything. Sounds cliché we know, but its true. A first impression can cement in a prospects head whether or not to do business with you. Printed materials are very important when it comes to further defining your brand and interfacing with customers or potential customers.
Printed products range from business cards and letterhead to posters and full-color banners. These products are, in a sense, representatives of your company. Just like you want your employees to be clean and dress professionally, the same level of quality should be a part of your print design. To that point, you wouldn’t ask a plumber to repair your car, and you shouldn’t have a non-professional do the work of a designer when it comes to printed goods.
In these economic times it may be difficult to build design into the budget, but there are few more important investments that you can make when it comes to marketing. It is much more costly to overcome the harm done by poor design than it is to invest upfront in quality design.
PACKAGE/PRODUCT DEVELOPMENT
If you really stop and think about it, a package design has some pretty heavy lifting to do. In the blink of an eye your package has to grab a perspective customer, wrangle them to the ground, and convince them to buy. In a marketplace where your product will be competing with thousands of products for attention a package with subpar design is sure to be overlooked.Like your logo, printed goods, etc, your package design should be representative of the overall brand experience that you are trying to portray. It needs to pass along the message that you are trying to send while at the same time evoking feelings and emotions that will entice prospects to buy.
COMMERCIAL PHOTOGRAPHY
“A picture is worth a thousand words,” or so they say. And they were right! Never has this adage been more true than when it comes to commercial photography. In a flash, a well-executed product shot can give a prospect a wealth of information—information that could never be effectively conveyed in writing. A good quality photo for each and every product you sell is crucial for achieving sales goals and ensuring customer satisfaction. Not to mention beautiful, high-quality photography can do a ton to create an atmosphere of professionalism and enhance credibility, inspiring customer confidence.
Commercial photography is an art. An effectively executed image, especially of a three-dimensional object, is not easily achieved and requires a professional eye. This is where R2’s professional photographers can step in a make your product or business shine. We can take an ordinary product and make it extraordinary in the eyes of your prospects.
BOOK DESIGN
“That’s right… book design. Unlike other graphic designers who may be able to “lay out” books in a technical sense, R2 has the unique experience of having worked with everyone from individuals looking to publish their first book to producing titles for a New York Times bestselling author.
Our expertise in this niche gives us a unique advantage over other designers in that our team has worked with publishers great and small—in addition to publishing a few books on our own in-house label—so we know books, inside and out.
In addition to simply organizing words on a page our office offers consulting, layout & design, cover design, photographic services, illustration (cartooning and technical), and more. We are a one-stop-shop capable of producing a book suitable for the shelves of the nations top booksellers from start to finish.
So whether you are a budding author whose been hesitant to take that first step to get published, or a seasoned pro looking to drop your latest adventure in print, R2 can help you achieve your goals.
WEB & INTERACTIVE
There are a hundred and one reasons that you should hire a professional to design your website, and we’re not just saying that!
If you are running a professional business, you need a professional website. Simple as that. HTML templates and free web design services are great. However, they will almost certainly give your business an amateur look, which isn’t good unless of course you want to be an amateur business.
R2’s professional website designers can custom-build your site based on market research, current trends, and marketing tactics that you might not be familiar with. Yes, it will cost money. However, that money is merely an investment in your company, and a worthwhile one at that. If you take the time and spend the money to get a website done professionally, you’ll likely see more success in your business, and in no time the design will pay for itself.
